Services

  • I’d love to work with you to create beautiful and effective images that elevate your brand, products and services. I can help develop a visual identity for your business - or work within existing guidelines, catering for a wide range of budgets.

    I specialise in food, drink and interior photography but also dabble in events, travel and portraiture. I tend to shoot in a documentary style, using natural light to capture organic scenes.

    Currently I work with a wide variety of incredible clients, including some of the best restaurants in Wellington and some of the finest chocolate makers around the world.

  • I’m an experienced journalist, writing for major publications, including Cuisine, The Spinoff, Stuff, Kia Ora and Broadsheet. I also regularly create content for websites, blogs and social media, working predominantly with clients in the food and beverage industry.

    Whether you need a long-format article or a punchy one-liner, I write vibrant and engaging content tailored to your specific goals. I can create - or work with - a distinctive ‘brand voice’ and use this to convey stories and information in a genuinely captivating way.

  • I’ll help you plan, create and implement engaging social media. Whether you’re looking for a few short posts or a long-term strategy, I can work with a range of budgets to create a loyal, enthusiastic and ever-growing audience for your brand.

    I work with a mixture of young and well-established brands to enhance and increase existing reach; combining rich visuals and authentic voices that resonate with each unique audience. I love getting to know my clients’ stories, aspirations and challenges.

    As a former small business owner myself, I built up a profile from zero to over 10k+ followers. My current clients include Cuvée Chocolate, Kisa, Ombra, Mr Go’s and The High Five Company.

  • I’ll help to connect your small business with journalists and influencers, so you can gain effective media coverage without breaking the bank. I can reach large audiences with a minimal budget and I’m happy to offer basic training for those who prefer to D.I.Y.

    I have a holistic approach to marketing and enjoy creating well-structured, multi-pronged plans that achieve optimal results with low risk. Through my long career in food, hospitality and marketing I’ve built a strong network of connections with both mainstream media and social media around the world. Helping my clients form these same kinds of connections is a very fulfilling part of what I do.

  • Whether you’re a new start-up or a well-established producer in need of a refresh, I’d love to work with you to help develop products, recipes, branding, packaging design or collaborative projects.

    I’ve worked with dozens of small businesses to inspire or enhance their creations, particularly in the chocolate and beer industries, and I also have experience with creating my own specialty products. As a chocolate retailer, I gained intimate knowledge of hundreds of different brands, and I maintain a strong network in the international craft chocolate industry. As such, I have profound insight into what does and doesn’t work.

    With my own entrepreneurial spirit and creative lens, I can help you to get the right footing around your next big (or little) idea. I’m very familiar with how to navigate the logistical and budgetary restrictions that many small businesses and start-ups face, so I can confidently support you in this space, offering empathy and expertise in equal measure.

  • ‘It’s been an absolute pleasure working with Luke on developing our social media content, as well as marketing. Luke not only has an incredible depth of knowledge within the craft chocolate industry, he has fantastic ideas and understands our brand and our identity. I particularly enjoy the creative process when working with Luke, as it’s a very collaborative process of listening and exchanging ideas, creating better outcomes. His editing and writing skills are exceptional.’

    Kylie Karaca, Cuvée Chocolate

  • 'We engaged Luke in early 2022 to review our existing marketing, online and social media presence and assist us in the lead-up to the opening of our new restaurant, Kisa. Luke has made a measurable impact since! He diligently considers our restaurants' different voices and look-and-feel and tailors our content to suit their respective audiences. He makes sound suggestions and autonomously works to better our online presence. He is a skilled photographer, has a vast understanding of social media mechanics, is a proficient copywriter and has a good network of contacts. He is insightful, inquisitive, friendly, honest, knowledgeable, and an asset to our team. I couldn't recommend Luke more highly!'

    Dean White, Dining Room Group

  • 'Working with Luke on our social media was like having an extension of myself. As a small business owner, social media is one of those things you know you have to do, but sometimes you just can't find the time to make yourself do it. Luke understood our brand voice really well, and was able to organise posts and stories effectively, without sounding like it was coming from someone outside the organisation. Not to mention, he knows Facebook inside out, and understands how to boost posts, find an audience, and organise sponsored posts to target the people that are likely to buy your product. Highly recommend working with Luke!'

    Amber Sturtz, Taco Addicts

  • 'Luke continues to professionalise how we communicate with our customers, whether that be through our newsletter, social media or our website. He is very clear in his recommendations for change and the reasons behind them, for Monkfish he has been far more than just a fresh set of eyes on a problem. He comes from a position of knowledge and understanding of the industry, which is invaluable to us in making decisions.'

    Daniel Hargreaves, Monkfish

  • 'Luke has been my go-to for advice and criticism since the very inception of Lucid. Offering me professional insight and extensive industry knowledge from the get-go, he has been an amazing source of counsel from branding to new product development. Within the niche of craft chocolate, very few would rival his overall knowledge, even on an international scale. As such, I’m incredibly thankful for him to have been a part of my journey so far, and above all, he is very down-to-earth and genuine.'

    Johnty Tatham, Lucid Chocolatier

  • 'We engaged Luke to help lift our online profile, both for our social channels and our website. Luke was able to quickly connect us to lots of enthusiastic foodies who worked with us to create recipes and to promote our product. Using Luke to help us navigate digital marketing was money well spent with immediate results. Luke made the whole process very easy with clear deliverables, management of our budget and communication.'

    Mike Stewart, 10 Knots Smokehouse